A Dairy Queen in Kewaskum, Wisconsin, went viral for its “politically incorrect” sign, featuring messages like “Merry Christmas” and free sundaes for veterans.
Owner Kevin Scheunemann defended the sign, stating it represents his personal values, which sparked both praise and criticism online. While supporters commended his stance, others argued the messages were not inclusive.
Dairy Queen Corporation clarified that the sign reflects only the franchise owner’s views. The debate has fueled larger conversations about free speech and inclusivity.
